I am not sure if your familiar with the upcoming lesbian film "And Then Came Lola," but ever since Facebook rejected their ad last week, it has become all the buzz in the lesbian community.
And then came Lola, which was produced by Fast Girl Films, stars Jill Bennett, Ashleigh Sumner and Cathy Dubuono and has been described as a "sexy, lesbian romp, loosely inspired by the art house classic Run, Lola, Run” and is set to premiere at the Castro Theater in San Francisco on June 19th.
The rejected Facebook ad, which is the image to the left, was said to be rejected for the following reasons:
"The image of this ad is either irrelevant or inappropriate. Per sections 3 and 8 of Facebook's Advertising Guidelines, the image on your ad should be relevant and appropriate to the item being advertised. Make sure your image is directly relevant to what you are advertising. Images that are overly explicit, provocative, or that reveal too much skin are not allowed. Images that may either degrade or idealize any health condition or body type are also not allowed. If you choose to submit this ad again, please use an appropriate image that adheres to all of Facebook's Advertising Guidelines."
Although I will admit the image is far from "G" rated, I wouldn't say it was "overly explicit," either. And, according to the filmmakers, the ad was designed to be specifically targeted to women who are interested in other women and women over 18 years of age.
In response to the ad rejection, the filmmakers have decided to fight back by creating a Facebook fan page for the film and have been collecting offensive ads that Facebook has approved, poiting out Facebook's hypocritical, and possibly homophobic, concept of what they consider "appropriate" and what they don't.
Although Facebook has yet to respond to the film maker's continued emails, it will be interesting to see what, if any response they receive. And, if nothing else, I think this will give the movie some great PR.